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Uber Eats

Farmer Ash Whitney stands in the middle of a dried-up dam on his property in New South Wales. Photograph: David Gray/Reuters

Farmer Ash Whitney stands in the middle of a dried-up dam on his property in New South Wales. Photograph: David Gray/Reuters

 
 

Uber Eats for drought relief

Australia is facing the worst drought in living memory. The 2018 challenge put forth by the Brisbane Advertising and Design Club was to create a fundraising theme that encourages highly cynical, media-savvy 18-25 year olds to donate money towards helping Aussie farmers affected by drought.

The solution? Australia is fast becoming an Uber Eats nation with time-poor Gen Z among the app’s most keen users. Communicate the affects of drought by demonstrating its impact on the nation’s – and Uber Eats’ – food supply.

 
 
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No farmers. No food.

Sophie Monk VO:
Tonight I’ll be eating… Mi Goreng instant noodles from Indonesia.

SFX:
Supermarket checkout ‘beep’

VO:
Food options are drying up due to the drought. Donate now to help Aussie farmers put food back on their table, so we can continue to put food on yours. No farmers. No food. No Uber Eats.

 
 
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