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The Hub

 
 

The Hub

In recent years, Westfield has transformed it’s ‘casual leasing’ division to a ‘pop up’ department in its centres. To reflect the ever changing nature of these market-type stores, an identity was created around the tone and semi-permanent atmosphere of Melbourne’s laneways. The over-lapping shapes, colours and energy of the artwork creates vibrant textures reflecting the street-cred of the tenants and target audience.