Plastic is Forever
Young Glory challenged the global creative community to lobby governments around the world to create a 90% tax on all non-recycled plastic production. No big.
On average, non-recyclable plastic takes 450 years to break down. To emphasise this catastrophic lifelong commitment, plastic bottle cap rings will be sent to heads of government, urging them to implement a 90% tax on non-recyclable plastic. The public can show their support by signing the petition and wearing the ring, in turn giving the finger to plastic and those who don’t take its long term effects seriously.
Irena Koszarycz – Copywriter & Creative Partner